National: Coca-Cola today announced the launch of Matchday Hangout, a creator-led live football watch-along experience built for India’s growing generation of football fans.

Timed around the FIFA World Cup season, Coca-Cola Matchday Hangout transforms late-night football viewing into a shared live experience, bringing fans together virtually to react in real time, debate every big moment, and celebrate match nights alongside creators, across 12 national streams that reflect how India actually watches football today in a social-led environment.

Coca-Cola’s long-standing association with FIFA has always been rooted in celebrating the passion and togetherness that football inspires. With Coca-Cola Matchday Hangout, that spirit comes alive in a new-age creator-led digital format. The experience is produced and hosted by RevSportz, one of India’s leading independent editorial sports platforms, that will seamlessly power the show’s live broadcast and storytelling. This Sportainment show will be led by creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani, with select matchdays also featuring Zervaan Bunshah, Varun Thakur, and footballer Dalima Chhibber.

Speaking about the launch, Karthik Subramanian, Senior Director, Marketing, Coca-Cola TM India & Southwest Asia said, “Through our longstanding association with FIFA, Coca-Cola has been an integral part of football fandom for decades. A match night is all about rituals, reactions, and shared emotions. Coca-Cola Matchday Hangout is our way of fostering that connection through social-led experiences. By taking a community-first approach, we’ve curated a live, creator-led experience, and partnering with RevSportz helps us seamlessly bring this interactive format directly to audiences.”

Boria Majumdar, Founder and CEO RevSportz said, “Football has always been about emotion, conversation and community. With Coca-Cola Matchday Hangout, we are taking those match-night conversations and turning them into a shared live experience for fans across the country. At RevSportz, we have consistently believed in creating innovative ways for fans to engage with sport, and this partnership with Coca-Cola allows us to bring together sport, entertainment and digital culture in a social format that feels authentic to how today’s audiences consume live events. We are excited to build a destination where fans can watch, react, debate and celebrate the biggest moments of the FIFA World Cup together.”

Fans can unlock access to the interactive watch-along streams by ordering a Coca-Cola via Zepto and Blinkit during match hours. Each purchase unlocks a chance for an entry into a live space featuring pre-match predictions, gameplay reactions, halftime conversations, post-match debates, trivia, giveaways, and creator-led challenges.

Access to every Coca-Cola Matchday Hangout stream will be limited, turning each match night into a must-not-miss moment. Participants also stand a chance to win exclusive Coca-Cola merchandise including mini fridges, caps, tees, and sippers.

With Coca-Cola Matchday Hangout, Coca-Cola continues to create social and creator-led experiences that are rooted in passion, culture, and connection, bringing fans closer to the moments they never want to miss.