In its first phase, CoverSure is reaching 15 cities through 10,000 inland letters to help families stay claims-ready before emergencies

Mumbai : CoverSure, a customer-first insurtech platform, in association with India Post, the postal service of the Government of India and operator of the world’s largest postal network, is promoting insurance preparedness and claims readiness across Indian households. Launched under the #ChitthiAayiHai initiative, the association revives one of India’s most familiar and trusted modes of communication, the ‘inland letter,’ to encourage families to document, share, and safeguard critical insurance information, helping them stay better prepared when an emergency or claim situation arises.

The initiative also marks the introduction of barcode-enabled inland letters by India Post, allowing senders to digitally track their letters while preserving the simplicity and familiarity of the traditional format. The barcode feature will be extended to all inlaaand letters going forward.

As part of the initiative, CoverSure will, in the first phase, use 10,000 inland letters across 15 cities through India Post’s delivery network. Through the initiative, policyholders are encouraged to record and share essential insurance details with their families, including policy numbers, nominee information, coverage limits, TPA contacts, claim helplines, and nearby cashless network hospitals.

The idea is also being extended to insurance industry leaders and ecosystem stakeholders to nurture broader conversations around insurance literacy, beneficiary awareness, claims preparedness, and household-level insurance literacy. 

As per CoverSure, despite increasing insurance adoption, one of the biggest barriers to effective insurance utilisation remains the gap between policy ownership and beneficiary preparedness. Policyholders may diligently pay premiums for years, but spouses, children, or parents often do not know where policy documents are stored, what benefits are available, whom to contact, or how to initiate a claim. During a medical emergency or after the loss of a loved one, this information gap can delay or even prevent access to insurance benefits.

The initiative comes at a time when improving beneficiary preparedness is gaining industry attention. According to IRDAI# unclaimed insurance amounts outstanding with insurers stood at ₹8,973.89 crore as of February 28, 2026, highlighting the need for policy information and claim-related details to be documented and shared with family members. Similarly, in the recent survey conducted by CoverSure, it was found that 60% of dependents in the family were unaware they were even covered under any insurance policy.

#ChitthiAayiHai is a step to make insurance information more visible and usable at home. Each inland letter carries a message from CoverSure and guided space for policyholders to ensure they deliver confidence about protection within their families. The initiative turns the inland letter into a practical preparedness tool, helping move important insurance information out of scattered documents, emails, and apps into a format that can be easily found and understood by family members.

The initiative also uses the emotional familiarity of the inland letter to encourage action. For generations, inland letters carried personal news, family secrets, and memories that matter even today. Upon talking to 125+ families, CoverSure discovered that most had preserved their inland letters for over 30-50 years and still remain in pristine condition! CoverSure is now using that same trusted format to carry a different kind of message: one that asks families to speak openly about insurance, protection, and preparedness.

Speaking on the initiative, Saurabh Vijayvergia, Founder & CEO, CoverSure, said, “Insurance should not remain locked inside policy documents or digital folders. The people it is meant to protect should know what exists, where to find it, and how to use it. Through #ChitthiAayiHai, we want to encourage every policyholder to have that conversation with their family before an emergency, not during one. He further added that this is not a one-time activity, it’s a long-term association with India Post built on trust and the Indian citizens’ interest.”

He added, “The conversation around insurance often focuses on policy purchase and penetration. Equally important is ensuring that families know how to access the protection that has already been bought. A policy becomes truly valuable only when the right information reaches the right people at the right time. This initiative is our attempt to make that information easier to share, easier to find, and easier to act upon.”

Commenting on the association, Shri Amitabh Singh, Chief Postmaster General, Maharashtra Circle, India Post, said, “India Post has always served as a trusted bridge between people, families, and communities. Through this association with CoverSure, we are pleased to support an initiative that carries not just a letter, but an important message of financial awareness and preparedness. Hand-delivering 10,000 inland letters across cities is a meaningful reminder of the role physical communication can continue to play in driving public awareness & trust. We are proud to have executed this initiative at scale and to have this milestone formally registered in our records.”

CoverSure operates at the intersection of insurance literacy, technology, and decision support. Its AI-powered platform helps individuals build smart insurance portfolios, decode policy benefits & coverage gaps, low-cost insurance solutions across Health, Life, Motor & Travel. With #ChitthiAayiHai, the company is taking the same mission into an offline format that reaches families directly and extends the InsuranceForAll by 2047 mission of GoI.

At its core, #ChitthiAayiHai reinforces CoverSure’s belief that insurance delivers its full value only when the people it is intended to protect understand how to access it when it matters most.