- Work-life balance (60%), equal opportunities (59%), career progression (55%), salary and benefits (55%), and very good reputation (53%) are the top EVP drivers in India, pointing towards a need for balanced employer offer built on day-to-day support, fairness, growth, reward and credibility.
- 46% of Indian talent plan to change jobs in the next six months, while 32% changed their employer in the last six months.
- Full remote working has declined from 47% in 2021 to 18% in 2026.
Bengaluru, India : Randstad India, the country’s leading talent company, today officially launched the Randstad Employer Brand Research (REBR) 2026. Now in its 16th edition in India and 26th edition globally, it is the most comprehensive, independent and in-depth employer brand research in the world. REBR 2026 draws on insights from over 1.75 lakh respondents across 34 markets, and close to 3500 respondents in India. Covering more than 75% of the global economy, Randstad Employer Brand Research provides a detailed lens into the evolving priorities, expectations and behaviours of today’s talent.
Google has emerged as India’s most attractive employer brand, as revealed by the Randstad Employer Brand Research (REBR) 2026, followed by Tata Group and Amazon. This year’s findings reveal that India’s workforce is entering what can be described as the era of the “Balanced Employer” – organisations that can simultaneously deliver meaningful work, career growth, inclusivity, wellbeing, flexibility and competitive rewards. As talent expectations evolve, employers are increasingly assessed on the entirety of their Employee Value Proposition (EVP) rather than on isolated elements.
In fact, mobility pressure remains high in India. Work-life balance is the leading reason to leave an employer (49%), followed by lack of career growth (42%) and low compensation (41%). 43% of millennials would leave due to a lack of career growth opportunities, compared with 42% in Gen Z and 39% Gen X.
Top 10 Most Attractive Employer Brands in India – REBR 2026:
Rank 1 Google
Rank 2 Tata Group
Rank 3 Amazon
Rank 4 Samsung India
Rank 5 Infosys
Rank 6 Reliance Industries
Rank 7 ITC Group
Rank 8 Hindustan Unilever
Rank 9 Mahindra & Mahindra
Rank 10 Dell Technologies Ltd.
Narayan Iyer, MD, Randstad India, commented, “The post-2020 era has fundamentally rewritten the psychological contract between employers and employees, accelerating an unprecedented evolution in both workforce expectations and workplace dynamics. Today, talent no longer evaluates an organization on a single factor or isolated perks, but on an integrated employment experience.
With nearly half of the workforce contemplating a career move over the next six months, enterprise resilience depends on looking far beyond surface-level benefits. While many employers have made substantial progress, talent expectations are expanding faster than organizational structures can adapt. Retention is no longer about strengthening isolated touchpoints; it requires closing the gap between financial reward and everyday fulfillment.
As India continues to attract global investment and expand its economic footprint, organizations that actively re-think their talent strategies will lead the market in talent attraction and retention. Ultimately, the future belongs to employers who master the art of making growth, flexibility, fairness, purpose, and reward coexist, rather than compete.”





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