HDFC Mutual Fund (HDFC MF) has emerged as the mutual fund company most associated with helping investors learn about mutual funds, according to the latest “Reputation Drivers Shaping Investor Trust in Mutual Funds 2026” report by Eminence Strategy Consulting. The study is based on insights from over 1,100 investors and non-investors across India.

The report highlights that HDFC Mutual Fund leads all Asset Management Companies (AMCs), with 14% of investors identifying it as the AMC that helped them learn the most about mutual funds, ahead of SBI Mutual Fund (13%) and ICICI Prudential Mutual Fund (11%).

The findings come at a time when India’s mutual fund industry has grown to over ₹85 lakh crore in assets under management, while investor confidence and financial understanding continue to evolve alongside increasing participation. The report notes that investor education is becoming one of the strongest drivers of long-term trust, with investors increasingly associating the institutions that help them understand investing with the institutions they trust over time.

Investor learning today extends well beyond traditional awareness campaigns. According to the report, investors increasingly value simple explanations of investment concepts, market insights, advisor interactions, educational content and regular communication that helps them understand investing behaviour, risk, SIPs and long-term wealth creation.

As one of India’s leading mutual fund houses, HDFC Mutual Fund remains committed to advancing financial literacy and empowering investors through sustained investor education initiatives. Through simplified communication, accessible educational content and on-ground engagement programmes across the country, the fund house continues to help investors build the knowledge and confidence needed to make informed investment decisions and stay focused on their long-term financial goals.