The ban on loose edible oil is an important step towards giving consumers greater visibility into the quality and source of the oil they are purchasing. With sealed and properly labelled products, consumers can make more informed choices and brands have a greater responsibility to maintain consistency in what they put on the shelf. For us at Hesthetic, this reinforces something we have always believed in. The quality of an oil is not just about the seed, but about the entire journey from sourcing and extraction to testing and packaging. Controlled cold-press extraction, clear sourcing, batch-level quality checks and proper packaging give consumers greater visibility into that journey. As the industry moves towards stronger standards, we hope consumers also become more curious about their oils. Where the seeds come from, how the oil is extracted, whether it is blended, and how its quality is maintained. Greater transparency across the category can ultimately help build stronger trust between consumers and responsible oil brands.

Ashish Thesia, Founder & Director, Hesthetic