Bengaluru: Juspay, a leading global payments technology company, today announced the launch of ‘Breeze Universal’, a new global pilot offering that enables brand discovery across AI platforms including ChatGPT, Claude, and own 1st party surfaces of merchants/banks etc. Breeze, the commerce tech platform of Juspay, is expanding its product suite with Breeze Universal which allows shoppers to discover, compare, and purchase products from a single AI conversation across participating brands. It aims to equip any company with an existing seller audience to build its own AI-powered shopping experience without any technical overhead.

Breeze Universal enables banks, fintechs, marketplaces and brands to deploy agentic shopping experiences directly to their user bases without building complex infrastructure or altering existing operations, thereby boosting brand visibility while increasing conversion rates. Breeze Universal connects to a business’s existing stores and catalogues across platforms such as Shopify, WooCommerce, Magento, and custom stores. It then makes the underlying product catalogue available across the surfaces where customers shop, from AI platforms to mobile apps and websites. For merchants, it makes the commerce layer an easy plug-in, giving brands an opportunity to find wider discoverability for their products.

Shoppers can now invoke @breeze inside ChatGPT and get recommendations from across the brands present on the Breeze Universal platform. This allows users to discover products from multiple brands without leaving the ChatGPT interface. For instance, a customer can look for “gift ideas for someone who’s always on trend” or “skincare products under ₹1,500” and get recommendations across brands.

Built on Google’s Universal Commerce Protocol (UCP), Breeze Universal enables brands to be compliant with AI commerce standards from Day 1, eliminating the need for complex integration specs and engineering backlogs. Brands can launch their own @brand app inside ChatGPT, published by Breeze and their own AI-powered storefront with one search bar over the whole catalogue. Available as drop-in components, a headless kit, or APIs.

Announcing the launch of Breeze Universal, Sheetal Lalwani, COO & Co-Founder, Juspay, said, “As the world continues to look towards AI assistants for day-to-day product and service recommendations, we can no longer treat discovery and payments as two separate entities. For consumers, they are becoming one continuous experience. Through Breeze Universal, Juspay aims to be the technology service provider that enables brands to become discoverable within AI-led conversations and seamlessly connect discovery with commerce. This gives merchants the foundation to prepare for the shift towards agent-led commerce.”

AI-powered agentic commerce is a fast-growing channel, one where AI systems are increasingly shaping how products get discovered, compared, evaluated, and purchased. As it becomes central to the way people shop, commerce is shifting from human-led search, toward AI agents that research and complete purchases for the consumer. Breeze Universal is enabling this shift in how AI shopping is being built. Rather than putting one brand at a time on AI platforms, Breeze Universal will help create a shared layer where brands join, and their catalogue becomes available across AI platforms, or power a custom AI storefront of their own.