• AI-Defined Vehicles to reshape customer experience, targeting Nissan AI Drive technology adoption in 90% of future models
  • Product portfolio streamlined to 45 models, with more powertrain options enhancing customer choice
  • Global market strategy anchored around lead markets of Japan, U.S. and China to drive global scale and competitiveness
  • All-New X‑Trail / Rogue Hybrid e‑POWER & All-New JUKE EV, reflect future design, performance and experience

YOKOHAMA, Japan : Nissan Motor Co., Ltd. today announced its long‑term vision, “Mobility Intelligence for Everyday Life,” defining a customer‑centric strategic direction. The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.

Ivan Espinosa, President and CEO, said: “This is the right moment to articulate Nissan’s long‑term vision as we look beyond the Re:Nissan plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver products and technologies that are safer, more intuitive and more accessible with outstanding value and a more rewarding overall experience

As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilization, and strong new‑product momentum that lays the groundwork for future growth.

Nissan’s new long‑term direction, guided by its vision, is designed to drive sustainable competitive advantage across next‑generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organized around clearly defined vehicle families.

Next-Generation technologies: AI-led intelligence and Electrification

Artificial Intelligence is central to Nissan’s approach technology innovations, enabling the Nissan AIDV, which will combine Nissan AI Drive Technology and Nissan AI Partner technology to enhance mobility and optimize time spent in transit.

Building on real-world deployment of advanced driver assistance technologies, Nissan is integrating AI with vehicle control and safety systems.

Nissan aims to deploy Nissan AI Drive technology across 90 percent of its lineup over the long term.

The new Nissan Elgrand, scheduled for launch in summer 2026, will adopt next-generation ProPILOT with end-to-end autonomous capability by the end of fiscal 2027.

Alongside the introduction of Nissan AI Drive technology focused on advancing autonomous driving, the company will enhance the customer experience using Nissan AI Partner technology that connects intuitively to support everyday activities and integrate vehicle naturally into everyday life.

Nissan’s AI‑led experience and the next phase of autonomous mobility will be enabled by increasing electrification. Nissan’s breakthrough e‑POWER series hybrid technology is extending electrification adoption, providing a core platform that delivers electric‑like driving and creating a natural bridge to fully electric vehicles.

Alongside e‑POWER, Nissan will offer a broader range of electrified powertrains to meet diverse customer needs across global markets.

This diversified powertrain lineup includes a new hybrid electric vehicle system (HEV) for future frame‑based vehicles, serving customers requiring greater capability and long‑range confidence. Nissan will complete the spectrum of customer choice by offering plug‑in hybrid and range‑extender hybrid solutions through partnerships.

Streamlined product portfolio: Clarifying the role of each model

Nissan’s product strategy is built on clarity of role and faster development. The company will streamline its global lineup from 56 to 45 models, exiting low-performing models and reallocating reinvestment to growth areas. At the same time, Nissan will expand powertrain options for each model, giving customers more choice, increasing volume per model and strengthening our business foundation.