Introduces a seamless and 100% digital journey for customers to avail secured credit cards on SBI YONO

Secured Advantage SBI Card can be availed in just 10 minutes through digital application

Mumbai: SBI Card, India’s largest pure-play credit card issuer, announced the launch of Advantage SBI Card on SBI YONO, introducing a seamless digital journey that enables customers to avail a secured credit card backed by a fixed deposit. The digital journey was inaugurated by Mr. Challa Sreenivasulu Setty, Chairman, State Bank of India (SBI), in the presence of Mr. Ashwini Kumar Tewari, Managing Director, SBI, and Ms. Salila Pande, Managing Director & Chief Executive Officer, SBI Card. The end-to-end digital journey for secured credit cards on SBI YONO, further strengthens customer’s access to credit through a seamless and convenient digital experience. Customers can apply for four secured Advantage SBI Card – SBI Card Elite, SBI Card Prime, SimplyClick SBI Card, and SimplySAVE SBI Card on SBI YONO.

The launch brings together SBI Card’s trusted credit card expertise along with SBI’s reach and digital capabilities of YONO platform to deliver a simple yet enhanced customer experience. Customers with a fixed deposit with SBI can easily apply for the secured Advantage SBI Card through a 100% paperless journey on SBI YONO. The initiative combines the security of a fixed deposit with the convenience and benefits of a credit card, enabling customers to enjoy a rewarding experience across their everyday spends.

Salila Pande, Managing Director & Chief Executive Officer, SBI Card, said, “Customers can now experience a simpler and more convenient way to access secured credit cards through a seamless, 100% paperless digital journey. The new digital journey for Advantage SBI Card on SBI YONO is designed to bring greater ease to the entire process, enabling customers to access a secured credit card backed by a fixed deposit within minutes. The diverse portfolio of SBI Credit Cards available on SBI YONO further enhances customer choice, providing the flexibility to select a proposition best suited to their needs. At SBI Card, customer centricity remains at the core of our approach as we continue to simplify experiences and make every interaction easier and meaningful for our customers.”

The secured Advantage SBI Card on SBI YONO provides an accessible entry point into the formal credit ecosystem, particularly for customers looking to establish or strengthen their credit profile. The launch reinforces SBI Card’s focus on building digital-first customer journeys to expand access to formal credit. As customer expectations increasingly shift towards simple, instant, and integrated financial experiences, SBI Card continues to invest in technology-led solutions that make every day financial interactions more convenient.