Mumbai : Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years1 while the number of advertisers spending across all four quarters has tripled.1

This growth has been driven by rising adoption of immersive ad formats, the expansion of Chat as a high-attention advertising surface, and continued investments in AI-powered targeting and platform capabilities.

With over 250 million users in India,2 Snapchat sits at the centre of how Gen Z discovers, communicates, and engages with brands. This cohort already contributes 43% of India’s total consumption,3 with spending power projected to reach $2 trillion by 2035.3 Increasingly, brands are turning to Snapchat for its deep understanding of Gen Z behaviour and its ability to deliver high-attention, immersive experiences that resonate with younger audiences.

We have been deliberate about building an ecosystem of advertising solutions rooted in how Gen Z communicates and engages today. Snapchat is the only platform that offers a multi-format ads stack suite comprising AR, video and high attention ads on chat which focuses on driving meaningful outcomes for brands and businesses. The momentum we are seeing in India reflects a broader shift toward immersive, engagement-led marketing. We believe we are leading this opportunity as brands transition towards more meaningful ways to engage consumers. said Pulkit Trivedi, Managing Director, India, Snap Inc.

Mr. Rohit Kapoor, CEO, Swiggy Food Marketplace, “In the on-demand and quick-commerce ecosystem, driving high-intent consumer attention is paramount. Our strategic approach to digital engagement is rooted in the first-principles of ‘Contextual Commerce’, reaching the consumer when they are in an active, communicative mindset. Snapchat has proven to be a highly innovative and impactful channel for Swiggy, allowing us to natively insert our brand into the visual conversations of India’s Gen Z through high-attention Chat surfaces and immersive AR. This scaled partnership helps us seamlessly translate deep user engagement into instant business outcomes and has consistently contributed to our broader brand-building momentum.

Sahibjeet Singh Sawhney, Marketing Head, Zomato, “Snapchat’s multi-format strategy across Video, AR, and Sponsored Snaps creates a brand experience that feels truly interactive and engaging, one that builds a deeper, more meaningful connection with audiences. That’s a worthwhile difference and we’ve seen it reflect in our results.”

Ashwin Padmanabham– COO, WPP Media South Asia, “Across our client portfolio, we are noticing a distinct, market-led shift, brands are increasingly recognizing that Snapchat has crossed a critical threshold of scale and infrastructure in India where it can no longer be bypassed. Gen Z’s economic influence is no longer a future projection, they are actively shaping the majority of household consumption decisions today. However, standard digital media models are hitting a wall because this cohort has an acute, defensive attention deficit toward passive advertising. He further added, “Our collaboration with Snapchat on Attention Advantage research highlights why their specific ad infrastructure is gaining so much traction. Brands are realizing that when users shift away from public, algorithmic video feeds into meaningful, close-friend communication spaces, their cognitive openness to advertising fundamentally changes. By utilizing interactive AR and high-attention Chat formats, brands aren’t fighting the attention deficit, they are working with it, translating active consumer participation into clear, full-funnel business outcomes.”