~Hosted in partnership with Jay’s Watch Store, the three-day online auction will take place from 4 to 6 December 2026, featuring over 100 pre-loved timepieces from renowned brands, including Rolex, Breguet, Breitling, Vacheron Constantin, and more~

Mumbai: Tata CLiQ Luxury, India’s premier luxury lifestyle platform in partnership with Jay’s Watch Store, announces the second edition of The Luxe Watch Auction. Scheduled from 4 to 6 December 2026, the three-day online auction will feature a curated selection of over 100 coveted and sought-after pre-loved timepieces from leading maisons, offering watch enthusiasts and collectors across the country an opportunity to discover and own them. The registration and bidding will take place through the auction website which can be accessed on Tata CLiQ Luxury app and website.

The Luxe Watch Auction is an exclusive watch only auction with no buyer’s premium. Hosted in collaboration with Jay’s Watch Store, India’s largest networks for pre-owned watches, collectors can explore and bid on timepieces selected for their provenance, rarity, and significance, which can be difficult to access through conventional retail channels. All of this is complemented by the assurance of authenticity, quality, and a trusted shopping experience backed by Tata CLiQ Luxury.

The timepieces featured in the auction have been handpicked to meet the highest standard of quality. The catalogue features timepieces from maisons such as Rolex, Breguet, Breitling, Vacheron Constantin, and more. Some of the noteworthy timepieces in the auction are the Rolex Daytona, Rolex GMT Master II, Rolex Submariner, Breitling Navitimer, and Breguet Type XX.

Commenting on the auction, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, “For watch enthusiasts and collectors, a timepiece represents far more than its design; its craftsmanship, heritage, and rarity are equally significant. Tata CLiQ Luxury is the first ever e-commerce platform to host an online watch auction. The inaugural edition of the Luxe Watch Auction, held in February 2026, garnered interest from collectors across the country and brought in several new customers. Given the strong interest and demand we witnessed, we are delighted to announce the second edition of the Luxe Watch Auction this December. Building on our partnership with Jay’s Watch Store, this edition reinforces our commitment to trust, expertise, and thoughtful curation. Through this initiative, we aim to expand access to exceptional collectibles and create meaningful luxury experiences for discerning consumers across the country.”

Speaking about the auction, Mr. Jay Makhijani, Founder, Jay’s Watch Store, said, “Having spent nearly three decades in the watch industry, I’ve witnessed how the Indian collector has evolved. Today, there is a growing appreciation for the craftsmanship, rarity and stories behind exceptional timepieces. With the second edition of the Luxe Watch Auction, in association with Tata CLiQ Luxury, we hope to build on this enthusiasm while bringing the expertise and trust that have always defined Jay’s Watch Store to a wider audience of collectors. We are also pleased to share that Jay’s Watch Store will donate a portion of the proceeds from the auction to Children’s Cancer Care, allowing this initiative to make a meaningful difference beyond the world of watch collecting.”

Ahead of the auction, interested participants can view select timepieces at Jay’s Watch Store in Ahmedabad from 14-19 November, Bengaluru from 20-25 November, and Mumbai from 26 November onwards. Appointments to view these select timepieces can be booked through the auction website, accessible via the Tata CLiQ Luxury platform. A dedicated auction helpline will be available, connecting them with Tata CLiQ Luxury’s Assisted Sales team. The team will address queries and provide assistance with registration, preview bookings, bidding, payment, and after-sales coordination.

Designed to uphold the highest standards of quality and provenance, the auction will be conducted under stringent verification protocols and expert-led curation. To view the entire collection and wish list the preferred timepiece, interested participants will be required to create an account on the auction site. They can register either in advance or at any point during the three-day auction period. After registration, participants can browse the curated catalogue and save favourites to their personalized watchlist. In addition, the verification process and token payments, which are refundable subject to the applicable terms and conditions, must be completed before the first bid can be placed once the auction goes live. Bids can be placed on the dedicated auction interface.

The live auction format enables real-time price discovery, offering transparency through timely bid updates, and provides participants with the opportunity to acquire remarkable timepieces at competitive, market-driven prices. The winning bidders will receive a secure payment link and have four days to complete the transaction, after which the timepiece will be delivered to their doorstep.