Mumbai: AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and among the first in over a decade to receive the Reserve Bank of India’s in-principle approval to transition into a Universal Bank, together with Zaggle Prepaid Ocean Services Limited (Zaggle), a leading spend management and SaaS-led fintech platform, today announced the launch of the AU Zaggle Co-Branded Retail Credit Card – a differentiated offering that combines enhanced rewards, customizable benefits and a seamless digital experience for today’s evolving consumers.

The Card introduces an innovative Zagg Coins-to-cashback proposition, enabling cardholders to earn accelerated Zagg Coins across UPI and contactless spends, higher cashback upon crossing spend milestones and much more. Available on both Visa and RuPay networks, the card offers customers the flexibility to choose their preferred payment network.

Key offerings include:

  • Up to 8% Zagg Coins on contactless payments using the Visa card
  • Up to 8% Zagg Coins on everyday UPI transactions using the RuPay card through the zagg.money app.
  • Up to 4% Zagg Coins on e-commerce spends
  • 1% Fuel surcharge waiver on fuel transactions

Zagg Coins can be converted into cashback through the zagg.money app, with the amount directly credited to the cardholder’s credit card account.

The AU Zaggle Credit Card is built to move with the customer’s evolving needs offering customers the flexibility to activate curated value passes that unlock additional benefits across categories such as groceries and dining, utility bill payments, entertainment, travel and accelerated spend-based rewards. Customers can also access exclusive vouchers, airport lounge benefits and category-specific privileges through these passes at their convenience on zagg.money app.

The partnership combines AU’s robust credit card platform, strong risk management capabilities and customer-centric banking expertise with Zaggle’s technology-led rewards and engagement ecosystem. Zaggle’s extensive corporate relationships further create an opportunity to offer the card to employees across its corporate network, supported by a compelling rewards proposition and attractive EMI offerings.

The AU Zaggle Credit Card will be distributed through the zagg.money app, website and assisted channels, leveraging Zaggle’s growing consumer ecosystem to drive customer acquisition and engagement.

Commenting on the launch, Mr. Yogesh Jain, Chief Operating Officer, AU Small Finance Bank, said, “At AU Small Finance Bank, customer-centric innovation remains at the core of our approach. The launch of the AU Zaggle Co-Branded Retail Credit Card reflects our commitment to delivering differentiated financial solutions that create tangible value. By combining AU’s trusted banking strengths with Zaggle’s digital rewards and engagement ecosystem, we are introducing a unique proposition that enhances the way customers engage with their everyday spending needs. We are confident this partnership will resonate with India’s digitally empowered consumers.”

Dr. Raj P. Narayanam, Founder & Executive Chairman, Zaggle, said: “The future of credit cards lies in personalization, flexibility and relevance. Consumers today expect financial products to adapt to their lifestyle rather than the other way around. Through our partnership with AU Small Finance Bank, we are introducing a differentiated proposition that combines the strength of a robust credit platform with Zaggle’s technology-led engagement ecosystem. The subscription-based Value Passes allow customers to curate benefits around how they actually spend, creating a more rewarding and engaging experience. We believe this innovation has the potential to redefine customer expectations from retail credit cards in India.”

The launch further strengthens Zaggle’s presence in the consumer financial services ecosystem and expands its strategy of building engagement-led financial products across cards, rewards, benefits and payments. For AU SFB, the partnership enhances its retail credit card portfolio with an innovative offering designed to deepen customer engagement and drive higher wallet share in a rapidly evolving payments landscape.