Mumbai : Bright Outdoor Media Limited, (BSE – 543831), A prominent player in India’s out-of-home (OOH) advertising space, Bright Outdoor Media Limited is proud to announce the addition of yet another premium advertising asset at the rapidly emerging Mira–Bhayandar corridor, further strengthening its presence in one of the most strategically important transit destinations in the Mumbai Metropolitan Region.

The newly commissioned hoarding measures 30 ft. × 30 ft. on both the Front and Back faces, creating a total of 1,800 sq. ft. of high-impact advertising inventory designed to deliver unmatched visibility and brand recall.

This launch comes just a month after the successful unveiling of two landmark hoardings at the same location near Dara’s Dhaba, Highway. Those assets, each measuring 40 ft. × 30 ft., together contributed 4,800 sq. ft. of premium branding space.

With the addition of the latest inventory, advertisers now have access to an impressive 6,600 sq. ft. of prime outdoor advertising space across one of the busiest and fastest-growing mobility corridors in the region. Brands can also opt for a set of three back-to-back hoardings, offering an unmatched opportunity to create a dominant and continuous brand presence across the entire stretch.

Strategically positioned on the key arterial route connecting Mumbai with major commercial and residential markets including Ahmedabad, Surat, Vadodara, Virar, Vasai, Thane, and the rapidly developing Ghodbunder Road corridor, the location benefits from continuous traffic flow, exceptional sightlines, and repeated exposure to lakhs of commuters every single day.

The Mira–Bhayandar corridor cluster has quickly emerged as one of the most sought-after outdoor advertising destinations for brands looking to capture audiences travelling between Mumbai and Western India. Whether for real estate, automotive, FMCG, retail, entertainment, finance, or luxury brands, the location offers an unparalleled opportunity to create large-format visual impact and sustained consumer engagement.

The addition of this premium asset further enhances Bright’s ability to offer advertisers strategic, high-visibility locations across key transit corridors while providing greater flexibility through multiple-format branding opportunities at a single destination.

With this expansion, Bright Outdoor Media Limited continues its commitment to building high-quality, high-visibility outdoor assets that help brands dominate skylines and own consumer attention where it matters most.

Commenting on the development, Dr. Yogesh Lakhani, Chairman and Managing Director of Bright Outdoor Media Limited, said: “With the addition of our third premium hoarding at the Mira–Bhayandar corridor, we are not merely adding inventory; we are creating a powerful branding destination for advertisers looking to dominate one of the busiest transit corridors in the Mumbai Metropolitan Region.

What makes this offering truly unique is that brands now have the flexibility to book all three hoardings together as a strategic set, delivering an unmatched road-blocking impact across 6,600 sq. ft. of premium advertising space. This large-format presence provides exceptional visibility, stronger brand recall, and a commanding market presence for advertisers seeking to make a lasting impression.”